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Feeling some unusual gastro symptoms?

If you think you might have something worse than just a funny tummy, you’re not alone.

The GUTS campaign is an initiative launched on 19th May – World IBD Day, aimed at raising awareness about inflammatory bowel diseases.

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Hi, my name is IBD

It’s short for Inflammatory Bowel Disease. And I can wreak havoc in people’s lives. Simply put, I am what my name says – I cause inflammation in people’s bowels.

Some people think they know me, but I’m much more than they may like to think. You’ve probably heard of my main family members, Ulcerative colitis (UC) and Crohn’s disease (CD).

(PS: Don’t confuse with me IBS, sure we share some family features, but we are not the same!)

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I’m more common than you think

You probably don’t know it, but I lurk in the lives of one out of 320 of your Facebook friends or Instagram followers.

I tend to move in when people are in their mid-teens to adulthood, but I don’t victimise according to age or race (though you may tend to find me living among Caucasians more than any other racial and ethnic subgroups).

I feel that I’m quite important in society, especially when people have made an awareness month for me.

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This is what other people often think of me

My presence often disrupts normal bodily functions like food digestion, nutrient absorption and going to the toilet – but this is only the surface of what actually happens.

Everybody responds differently to me and symptoms can come (i.e. flare-ups) and go (i.e. remission).

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But I’m more than just a bathroom disease

Some people will think that once you ‘go’, you’ll get better. But, they don’t know about the not-so-visible symptoms that are beyond the bathroom.

Don’t just take my word for it, hear it from someone who actually lived and dealt with me, Kim – diagnosed with UC since 2002.

READ KIM’S STORY ON OUR BLOG
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Now, have a listen to his guts

Someone actually wrote a song about me – Luke Escombe (Sydney songwriter, musician and comedian) tells his story about how he dealt with me in a catchy music video.

I take my hat off to people like Luke, because he took ownership of me, and also because I know I can be quite a pain in the backside – literally.

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Don’t delay if you suspect something is wrong, get your guts checked by a GP

Getting diagnosed and treated early could mean you have better overall outcomes.

Inflammation or irritation? IBD or IBS? Only your GP can tell you. Download our symptom checker sheet – it will help the conversation with your GP.

CHECK IN WITH YOUR GUT TODAY
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HELP SPREAD THE WORD

Your involvement is key to the success of the GUTS campaign. And remember this initiative extends beyond 19th May, World IBD Day. Share our conversation with your friends and family.